Touchtunes

Art Director: Madison Grube
Client: Touchtunes

TouchTunes is the largest in-venue interactive music and entertainment platform, featured in over 75,000 bars and restaurants across North America and Europe. Credits are purchased in the app or on the device and can be traded for a song request.

Problem: People do not always know that a location has a Touchtunes jukebox or what the function of the device is. The audience is often a drunk audience, and often the jukeboxes are positioned toward the back of the bar.

Solution: Create awareness of the jukebox’s presence in the bar by having bartenders label select cocktails with a custom sticker.

Concept: The stickers would, first and foremost, get a popular bar song stuck in the bar-goers head. By the time the drink is finished, an association will be made between the cocktail and song, creating a need to hear the song. A CTA on the sticker informs the bar-goer that they have the power to play that song, alerting them that this is a TouchTunes location and that they should "hit the jukebox" that they otherwise might not have known existed.