CIBINQO is a once-daily pill for moderate-to-severe eczema indicated for patients 12 years of age and older. It proactively treats eczema beneath the surface, allowing patients to get in front and stay in front of it. This is visualized in the DTC campaign by showing eczema-sufferers with a red outline around them. They then “bump off” the red outline, sending the pre-treatment version of themselves trailing behind the unburdened, treated patient.

NEA Expo is an annual event attended primarily by patients but also doctors and researchers in the eczema space. It is a community-building event for people to come together to learn about new treatments, research, and developments in the eczema-space.