I Don’t Like Buts
Art Director: Maddie Grube
Copywriter: Kayla Schwab
Agency: 21GRAMS
Client: Lynkuet (Bayer)
Menopause treatments have always come with hesitations, concerns, and “buts”—until now. Lynkuet is a non-HRT treatment for menopausal night sweats that’s safer than the competition.
Problem
Let’s lean into the spirit of letting go of concerns that come with menopause and menopause treatments, in a way that is uniquely engaging to our nostalgia-driven audience.
Solution
We created our own version of Baby Got Back, a song Gen X knows and loves, to drive home the point that with Lynkuet, women don’t need to make compromises.